MIDO MULTIFORT TV BIG DATE

THE BIG COMEBACK OF THE TV-SHAPE CASE

In a revival of a cult classic shape, created 50 years ago by Mido, the TV-shaped case makes a longawaited comeback, this time honouring the Multifort collection. Its dynamic and modern design is emphasized by a stunning light-reflecting dial – which reveals a captivating dégradé effect that fades from blue to black – featuring a pronounced horizontal brushed finish, along with its distinctive function: the BIG DATE at 12 o’clock. Behind its TV screen, the ever-reliable Calibre 80 marks the time with precision.

MIDO MULTIFORT TV BIG DATE

The big comeback of the TV-shape case

HYPNOTIC STYLE. INFALLIBLE RESISTANCE.

Kim Soo Hyun invites you to discover the watchmaking brand’s new masterpiece: the Multifort TV Big Date.

Precision, strength and boldness, the Multifort TV Big Date embodies Mido’s historic watchmaking expertise and pays tribute to its rich heritage. Its perfect finishing makes it a unique model, as comfortable as it is striking on the wrist. It has become the “everyday watch” for dressing up everyday moments with just the right amount of boldness and originality.

HYPNOTIC STYLE. INFALLIBLE RESISTANCE.

Kim Soo Hyun invites you to discover the watchmaking brand’s new masterpiece: the Multifort TV Big Date.

50 YEARS OF TV SHAPES

Does anyone still remember the very first TVs? Their modestly sized screens were designed with a shape long since disappeared – an almost square rectangle with rounded corners. Mido used this shape in 1973, 1980 and 2000 for the design of some of its models. Fifty years after its first appearance, the cult classic TV-shaped case has returned to the brand’s catalogue. Precision, strength and boldness, the Multifort TV Big Date embodies Mido’s historic watchmaking expertise and pays tribute to its rich heritage.

50 YEARS OF TV SHAPES

BACK TO THE FUTURE…

True to its DNA, MIDO is once again playing with shapes down to the smallest detail with the Multifort TV Big Date. A flat, square satin-brushed bezel surrounds the stunning light-reflecting dial featuring a pronounced horizontal brushed finish. The famous BIG DATE appears masterfully on the two-level dial. At each quarter, trapezoidal hour-markers add another distinctive feature to the combination. At 12 o’clock, a dot on the bezel cleverly serves as a marker and recalls the round hour-markers, historically present in several Multifort models. As an extension of this refined bezel, the bracelet with its polished central mallets adds an elegant roundness to the watch

BACK TO THE FUTURE…

HIGH-TECH MECHANICS

The transparent case back of the Multifort TV Big Date offers a glimpse of the finely decorated gears of the Calibre 80, featuring an oscillating weight adorned with Côtes de Genève and engraved with the Mido logo. The model offers a power reserve of up to 80 hours. Mido has incorporated a balance spring made from Nivachron™, a state-of-the-art material that offers superior resistance to magnetic fields and shocks for outstanding precision. The Multifort TV Big Date is reliable down to the smallest detail, and it can withstand a pressure of up to 10 bar (100 m / 330 ft).