About US
All Watches is a reputable and trusted brand with a notable heritage as a timepiece specialist. Founded in 1984 by Mr. Sunny Ng with extensive experience in horology, the company started with a single store at Lucky Plaza and expanded to Wisma Atria. In 1996, All Watches pioneered the shop-in-shop concept at BHG Bugis Junction and OG Albert Complex, further solidifying its presence in Singapore's watch retail scene.
Established in 1984, All Watches has expanded steadily over the years to become a leading watch retailer with 7 points of sale, including retail shops in Singapore and Kuala Lumpur, Malaysia. We operate Tissot and Longines franchise boutiques in Singapore and Malaysia, testament to our commitment to delivering exceptional timepieces. With 42 years of retail experience, trust, and success, All Watches is now the authorised retailer of over 20 prestigious international watch brands, including Breitling, Corum, Tag Heuer, Bell & Ross, Longines, Rado, Mido, Hamilton, and Tissot.
All Watches is also the exclusive distributor for a distinguished portfolio of Swiss and Italian watch brands, bringing together sought-after names in timekeeping. Our portfolio includes Swiss brands Candino, Davosa, Ernest Borel, Festina, Richelieu, Rossini, Rotary, and Traser, alongside the esteemed Italian brand Venezianico. With a passion for precision and style, we deliver exceptional timepieces to discerning customers in Singapore.
We also provide watch servicing and maintenance services such as battery replacement, watch polishing, repairing, and strap-changing to help keep our customer’s timepiece in pristine condition.
OUR MILESTONE
HERITAGE SINCE 1984
From a notable timepiece specialist to an established chain of watch retail stores with 40 years of retail experience and success.
We strongly believe we owe our success to our hardworking employees and loyal customers who believe in the Company.
OUR MILESTONE
HERITAGE SINCE 1984
From a notable timepiece specialist to an established chain of watch retail stores with 39 years of retail experience and success.
We strongly believe we owe our success to our hardworking employees and loyal customers who believe in the Company.
OUR MISSION VISION
Our Mission
We endeavour to deliver our promise to create bespoke retail experience with timepieces which exemplify trust and pride in our customers
Our Vision
We aspire to be the most trusted and prestigious watch retailer to deliver luxurious timeless watches accessible to people from all walks for life across generations in Asia and beyond.
OUR MISSION VISION
Our Mission
We endeavour to deliver our promise to create bespoke retail experience with timepieces which exemplify trust and pride in our customers
Our Vision
We aspire to be the most trusted and prestigious watch retailer to deliver luxurious timeless watches accessible to people from all walks for life across generations in Asia and beyond.
OUR CORE VALUES
TEAMWORK : We respect individuals and embrace team spirit to nurture continuous growth and foster an appreciative culture.
INTERPERSONALITY : We build trust and lasting relationships with our customers every step of the way in their life journeys.
MASTERY : We adopt the best industry practices and professional standards to provide personalised advisory and customer experience.
EXECELLENCE : We take pride in what we do and deliver quality services and timepieces which stand the test of time.
OUR CORE VALUES
TEAMWORK : We respect individuals and embrace team spirit to nurture continuous growth and foster an appreciative culture.
INTERPERSONALITY : We build trust and lasting relationships with our customers every step of the way in their life journeys.
MASTERY : We adopt the best industry practices and professional standards to provide personalised advisory and customer experience.
EXECELLENCE : We take pride in what we do and deliver quality services and timepieces which stand the test of time.
FEATURED ON
TODAY ONLINE – www.todayonline.com
Published March 31, 2019
Changing times, but watch company believes retail still has a place in S’pore
LUXE SOCIETY – www.luxesocietyasia.com
Published April 20, 2019
Singapore’s Leading Watch Retailer ALL WATCHES Celebrates 35 Years of Success
LUXURY ASIA – www.luxuryasiainsider.com
Published April 04, 2019
ALL WATCHES, Singapore’s Leading Watch Retailer Celebrates 35 Years of Success




