Cutting edge technology, automatic movements distinguished for their greatness and high-quality materials are the foundations on which Mido’s unique expertise rests. In addition, the refined, restrained designs of Mido timepieces endow them with a resolutely timeless quality.

Mr. Georges Schaeren, a seasoned and innovative Swiss watchmaker, established MIDO G. Schaeren & Co. on 11 November. From the beginning , the name MIDO – from Spanish «Yo mido» (i.e. «I measure») – became synonymous with technical innovation and timeless designs.